No Ociffer, Avvo Said I’m Not Drunk
Simple Justice: In one sense, this is a sign of responsibility. In another, this melding of technology with quasi-lucidity just went over the top. As reported by Carolyn Elefant, Avvo has come up with application for the iPhone that steps into a very murkey world, drunk driving.
So, let’s say that you’ve been laid off from your Biglaw job and you go out drinking to drown your sorrows (or celebrate your freedom). En route to your next destination, you get pulled over. So who are you going to call? Your ex-colleagues, most of whom have probably never seen the inside of a courtroom? Your mom? No worries — because if you have an iPhone, you have a lawyer. Avvo, a lawyer directory/ratings site just announced the launch of a new iPhone application, dubbed “Last Call” that suggests the names of top DUI lawyers in the area from the Avvo directory.
But “Last Call” is more than an ugly excuse for marketing lawyers to drunk drivers. The front end tries to inform first. As described by Techflash:
Dubbed “Last Call,” the app lets users log the number of drinks they consume during a set period. It measures those drinks — whether beer, wine or a cocktail — against a person’s gender and weight. If the blood alcohol level exceeds the legal limit, the “Last Call” service offers numbers for local cab companies.
If the driver chooses to drive anyway and gets nailed (or nails someone else in the process), then it provides the Avvo list of lawyers, and you better hope they got the ratings right.
Avvo CEO Mark Britton is very enthusiastic about this new application.
“Last Call is awesome because on the front end we can help you understand where you are in your alcohol absorption,” said Avvo CEO Mark Britton. “But, secondarily, if you have drunk too much and…