Marketers, meet the privacy officer. Privacy officer, meet the marketers.
Canadian Privacy Law Blog:
According to a study by the Ponemon Institute and reported in Forbes today, there is a large disconnect between marketing departments and those charged with overseeing privacy compliance. This underscores the importance of a multi-disciplinary approach to privacy within large organizations.
What Privacy Policy? - Forbes.com
…In response to a survey answered by 500 privacy and 900 marketing executives in industries ranging from health care to financial services, more than a third of marketing execs said they don’t place any limits on the data they share with third parties, such as e-mail marketing agencies or online advertisers. By contrast, 75% of privacy officers believe that their companies limit the sharing of customer data.
More specifically, 80% of marketers said their organizations share e-mail addresses with third parties, compared with 47% of security and privacy officers. Other examples: 65% of marketers said they would distribute a customer’s…